Loyalty Marketing Manager – Sainsbury’s Jobs London

Job Type: Loyalty Marketing Manager
Location: London
Company: Sainsbury’s

We extract value from our clients at every point in their connection with us, thanks to our CRM and Loyalty team. Our goal is to become the best known source of information on our clients in order to increase sales, profit, market share, and customer loyalty over the long run.

The goal of the Nectar loyalty marketing team is to foster client loyalty. This position is responsible for the strategic planning, implementation, and reporting of Sainsbury’s Nectar marketing plan, with a focus on long-term customer retention and growth. Delivering benefits to customers and businesses in your area of expertise, creating test-and-learn programs to increase overall effectiveness, and advocating for the work and outcomes with all internal stakeholders will be your main priorities. This role is essential to ensuring that all of our activities land with strategic, creative, and operational excellence because of the scope of our communications, the strategic significance of Nectar and our loyalty strategy to our entire business, and the magnitude of the program.

Responsabilities:

• Together with the Head of Loyalty & CRM and Analytics team, develop the short-, medium-, and long-term strategies for loyalty growth. Engage the team and stakeholders in this plan.
• Meet agreed-upon commercial and customer targets as well as incremental revenue growth.
• Assist all pertinent agencies and internal teams, both onshore and offshore, in developing and carrying out plans that guarantee that work is completed in accordance with the established procedure, on schedule, under budget, and in accordance with quality standards.
• Define the data planning, targeting, and offer allocation for the program and campaigns in collaboration with the analytics team.
• Collaborate with our technical and product teams to develop new and current technologies that advance our highly customized customer offerings.
• Create quantifiable, pertinent KPIs and measure your performance against them with an emphasis on long-term client relationships and short-term campaign delivery.
• accountability for maintaining the vitality and responsiveness of your relevant brand’s client base. Increase and maintain customer engagement levels, make the most of the size of the base accessible to marketing and communication, and use customer understanding to drive long-term retention and value.
• Continually enhance our programs by experimentation, learning, optimization, and creativity.
• Line management of Executives in Loyalty Marketing for the execution of programs (a quick and thorough pipeline). Make sure they receive the challenge, assistance, and growth necessary to make our company a fantastic place to work, and that they not only provide the BAU but flourish while doing so.
• Collaborate closely with every marketing communications team, especially the teams that handle analytics, email, and tech in digital marketing, as well as marketing propositions and creative teams, to carry out campaigns according to briefs and accomplish long-term projects and business goals.
• Collaborate with the Analytics Manager to generate thorough campaign analyses that will educate stakeholders about the importance of our initiatives and the direction for future campaigns.
• Make sure that the budget is well managed. Effectively oversee the process of reporting on a regular basis, keeping Finance and the Marketing Lead Team informed. Report any deviations and accept responsibility for the total amount spent from the budget.
• Stay up to date with industry trends and make sure our strategies align with the most recent advancements in client demands, attitudes, and behaviors as well as best-in-class loyalty.
• Become an advocate for the Loyalty and CRM program with other cross-functional teams outside of marketing, sharing our approach, accomplishments, and lessons learned, and cultivating connections that enable us to have a deeper understanding of the short- and long-term performance of the business.

How will I be able to achieve success and recognize it?

• Fulfill the agreed-upon metrics for customers and business.
• Delivery of new capabilities that boost customer engagement and satisfaction and generate incremental revenue growth
• Customer-focused initiatives with perfect QA that are delivered on schedule and below budget
• Precise prediction with within-budget expenses
• Show off perfect financial management, accepting responsibility for cost-effective expenditure and rewarding
• Encouraging direct reports to submit their best work in class and providing them with mentoring to further their own personal development
• Communicate our findings and make sure the ramifications are clear; we need to be able to explain our work’s impact to a variety of high-level stakeholders.
• Solid rapport with all parties involved, with an emphasis on achieving outstanding working practices

Requeriments:

• A thorough understanding of loyalty marketing concepts, ideally in the retail industry, and the entire targeted campaign process, from strategy to implementation
• Experience in implementing loyalty and/or CRM systems with goal-oriented objectives, such as revenue/profit, retention, and relationship outcomes, in this or other organizations
• Knowledge of the most effective ways to increase consumer value through interactions or other actions
• Show that you are customer-focused, have clear thinking, a good sense of business, and the ability to determine when paying attention to detail is crucial.
• In delivering the next great activity for customers by collaborating with a variety of channels
• The capacity to swiftly decide and set priorities
• Effective campaign delivery requires the ability to inspire and engage internal and external teams at all levels, enlisting others in the process.
• A love of consumer analytics, customer behavior research, customer loyalty and customer-centric loyalty programs
• Quick thinking, numeracy, and analytical skills
• Business savvy
• The capacity for innovation and creative thinking, as well as the speed at which learning can occur
• Possess the ability to create their own schedule, find new opportunities, manage several priorities, and recognize problems or prospective problems before others do.
• Outstanding analytical skills enable self-assured analytics challenge.
• A thorough awareness of the brands, strategies, and policies of Argos, Habitat, Tu, and Sainsbury’s
• A thorough comprehension of the parameters influencing consumer opinions of brands
• Capacity to function as a proficient tactical and strategic analyst
• Recognize the customer and be courageous enough to question choices based on how they will affect them.

What choices I have, such as how much money to spend

• Decisions about the creation of the loyalty plan
• Decisions regarding the creation and design of campaigns
• Allocate funds
• Recruitment and performance of the team