Growth Marketing Manager – Jobs in Coventry

Job Type: Growth Marketing Manager
Location: Coventry
Company: Lifebit Biotech Ltd

Joining Lifebit’s marketing team and overseeing the growth engine of our market is an exciting opportunity. With the assistance of our sales team, you will generate new qualified leads that will be converted to clients, and as the Growth Marketing Manager, you will be directly in charge of driving net-new revenue potential. In order to expand the software/data business and raise product recognition and preference across online marketing channels, you will be in charge of overseeing a small team and directing digital and growth marketing initiatives. A strategic, data-driven approach is necessary for this function, with an emphasis on continuous optimization via test-and-learn cycles. In order to guarantee consistent strategies and goal alignment, you will also be involved in budget management, performance analytics, and close collaboration with the executive and sales teams.

Responsabilities:

Apart from the aforementioned, your general duties will encompass the following:

• Create and manage a thorough growth plan to generate quantifiable revenue effect.
• Develop and implement demand-generating tactics to boost the number of qualifying pipeline
• Own important facets of digital campaigns, SEO, content marketing, social media, and advertising, as well as website design and implementation.
• Own and oversee important facets of our marketing technology stack.
• Work together with cross-functional teams to develop our marketing strategy and coordinate marketing initiatives with sales, product management, and client success.
• Oversee growth reporting and analytics, and keep a close eye on KPIs throughout the company to guarantee campaign success.
• Regularly assess the user journey to guarantee optimal efficacy and efficiency.
• Supervise, evaluate, and enhance paid advertising expenditure specifications

Requeriments:

The following job criteria are only a suggestion of what we are seeking; on occasion, the ideal applicant has far more or less experience than we had anticipated. Please get in touch with us and let us know if you believe that to be the case!

The following qualities are desired in a growth marketing manager:

• A bachelor’s or master’s degree from a recognized university is required; a master’s degree in business administration or marketing is recommended.
• three to five years’ experience creating and implementing plans to consistently attract and keep valuable clients; startup and scale-up expertise is preferable.
• three or more years of experience in B2B SaaS company growth marketing, demand creation, or user acquisition; ideally in the life sciences industry
• a history of developing and refining successful growth strategies and a solid understanding of current growth best practices
• an analytical and data-driven mentality. You have knowledge of analytics tools and use data and metrics to inform your decisions and initiatives.
• Crafting and testing solutions that are most effective for Lifebit’s particular aims and circumstances requires humility, ingenuity, and resourcefulness.
• a thorough understanding of SEO and the application of best practices to increase organic exposure and reach
• expertise creating and implementing multi-channel marketing strategies
• familiarity with marketing automation and other pertinent software technologies; a preference for artificial intelligence tools
• thorough understanding of best practices and trends in growth marketing today
• Excellent interpersonal and communication abilities.

Advantages

• Competitive pay
• Annual leave of 25 days in addition to regular public holidays
• £1,000 a year personal spending plan for training materials, conferences, and other professional development activities
• A multicultural and multinational group
• Exposure to issues and applications in the domains of big data, data analysis, machine learning, cloud, and life sciences
• Adaptability to working remotely