Data Analyst – Remote Jobs UK

Job Type: Data Analyst
Location: London
Company: Twinkl

We welcome everyone to Twinkl and we actively promote diversity. Our goal is to establish a welcoming environment for everyone. Please let us know if there are any changes you require to demonstrate your skills during the application process. We are available to help you along the way.

We value a remote-friendly culture that allows you to pick how and where you want to work. We firmly think that creating your dream workspace gives you the freedom to produce your best work, whether you’re working remotely, from our fantastic headquarters in Sheffield, or from somewhere in between.

Responsabilities:

• Analyze paid channels to identify patterns and provide recommendations based on insights
• Evaluate PPC keyword performance and make suggestions for improving CPCs.
• Create unique attribution models to gain insight into the CAC and conversions of sponsored channels.
• Expand upon our LTV model to gain insight into the profitability of our sponsored search campaigns.
• Discover our marketing channel statistics and offer analysis of the performance of the channel.
• Extend our cohort analysis to target consumer groups with certain funnel mechanics.
• Recognize how users land on websites and focus on optimizing landing pages for every channel.
• Shares our enthusiasm for the goal of Twinkl

Requeriments:

• Possesses practical experience working with marketing data as a data analyst
• Preferably at an e-commerce or online subscription-based company. Possesses a minimum of two years of experience. Is well-versed in digital marketing channels, including SEO, SEM, social media, email marketing, and key performance indicator optimization.
• Has expertise using Python and/or SQL (mySQL, BigQuery), as well as any visualisation program (we use Tableau now).
• Possesses prior experience performing statistical analysis
• Can set priorities and adhere to deadlines
• Able to explain intricate discoveries and understanding to a variety of stakeholders, such as members of the Executive Team
• Is at ease making choices and strategic judgments
• Desires to keep learning new technology and skills in order to address issues